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Low click rates, high reminder values
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Banners may not even yield an interaction (max. 2 of 1.000 visitors of a website click the displayed bannes), but they have a strong communication effect. Often they are remembered much more strongly than advertisements in print media. At significantly lower costs.
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The trend that online advertising is more and more included in communication strategies and media plans of advertising businesses does not surprise. To the degree the medium internet is increasingly used of the purchasing of products and even services, the web gains more and more importance as advertising platform. In particular since the internet has one absolutely essential advantage as compared to all other media: Spreading losses can be almost completely avoided! However, in order to use this advantage one has to have comprehensive knowledge regarding where such online advertising should reasonably be placed. Anyhow, by now advertising has become an option on every third website! Q.One has the respective know-how and the experience to provide you with really good solutions which go beyond conventional placement with the top ten of the German or international websites.
You have manifold options
Online advertising offers numerous advantages as compared to the classic media - but they are often not exploited. Just take the possible interaction with the customer or the individualization of customer approach and contents. In these possibilities alone there is an enormeous potential which the strategic consultants, conceptionists and planning experts at Q.One will be happy to unlock for you.
| The mode of action of selected online platforms |
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Pop-up |
DHTML-Ban |
Skyscraper |
Sticky ad |
| Attention |
++ |
++++ |
+++ |
+ |
| Recognition |
++++ |
+++ |
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+ |
| Interest |
++ |
++ |
+ |
++++ |
| Direct response |
++++ |
+++ |
++ |
+ |
Upon planning Q.One consideres the different effect parameters of form of advertising means and design of advertising means very carefully. This way we find the desired parameters and turn your online marketplace into a profitable brand.
Q.One developes and realizes for you the most diverse forms of online advertising:
| Standard banners (fullsize, rectangle, medium rectangle, skyscraper, wide skyscraper, super banner ...) |
| Mouse over- bnners with increased attention through roll over effects |
| Rich media banners with video, audio, animation, data collection and other interactive options |
| Transactive banners with the possibiltiy to start a transaction directly from the banner |
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