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Environment and keyword search
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Q.One analyzes in which search engines high placements are actually desirable and determines which search keywords will provide the intended result.
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Studies prove that search engines play an important part in the frequenting of a website. Because those who are looking for a particular product but don't know where to find it on the net takes the easy way out and searches in Google, Fireball, Yahoo!, and others. The deciding factor is the placement - while the first three entries of the results list are still being read by all searching persons, this is only the case for 20% at the tenth entry. Similar rules apply to the keyword ads on the right side - about half of the searchers read the first ad but only just 10% the fifth one.
Q.One informs you about your realistic possibilities and the cost involved. Because with search terms with rather limited competition it is relatively easy to place your website with minor adjustments in the upper ranks of the results list. However, if the search yields thousands or even more results it is necessary to generate and work through a comprehensive catalogue of measures in order to actually make a difference. And not only once but again and again, several times per year. Search engine marketing is not a one-time activity but a continuous process!
Search engine optimizing
| Onsite Optimizing involves adjustments in terms of technical aspects and text which we conduct on your own websiteng. > more |
| In the context of Offsite Optimizing we implement measures on external websites - such as the compilation of directory entries or participations in affiliate programs, etc. > more |
Search engine advertising
| Keyword advertising is in many cases with vast competition more advantageous than any ranking optimization. Q.One develops campaigns which will bring you a multitude of additional visitors through payed placements. Excerpts from our range of services: |
| Campaing development and launching with the search engines relevant for you |
| Campaign maintenance and further development |
| ROI tracking and efficiency optimization by means of real-time tools |
| Development of transaction optimized target pages (deep links) |
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Search engine optimizing or keyword advertising?
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Both forms of search engine marketing have their advantages but also their drawbacks. While in keyword advertising costs arise for every click the display of results in search engines is free. However, you may need to spend large sums in order to obtain a good placement. The desired result can be reached quicker with keyword advertising that can be placed right on schedule - albeit more sustainable is search engine optimizing. An element of uncertainty is the behavior of the users - some exclusively click payed placements, others avoid them deliberately. Therefore a well balanced mix of all forms of search engine marketing is usually truely effective. Q.One will be happy to compile this mix for you.
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